Allow App To Share Your Location While Using?
Location data sharing is BIG business, location advertising sales are expected to reach US$21 billion this year! Wow. I never really thought about it until I read the attached article. “At least 75 companies receive anonymous, precise location data from applications with the location services feature activated.” Several of these companies say they can track over 200 million mobile devices. That’s a lot of people and data. However, not surprisingly companies don’t often tell you how they are using your data, and given our society here in the US, if it is being collected then it can be sold for a profit.
So if a company is making a huge amount of money selling my data to brokers, how is it a chilling effect to make them be responsible stewards of that data? Companies argue that putting security and privacy controls in place will stunt market growth or hurt business but when you pull the covers back you realize some just want to continue doing whatever with your data without any responsibility to protect your information.
As the article points out, GDPR allows consumers to view the data that a company collects about them, request any changes, or delete it. This gives consumers who are interested a way to take back control of their personal information. Despite the argument that most Americans don’t care if their data is shared or sold, there are some of us that would like the option!